This blog post explores the topic of DVD cover design

Designing your DVD cover is an important step in your film’s marketing and distribution process. This is particularly true for independent filmmakers since indie filmmakers rarely have large P&A budgets. This means that your potential customer’s first point of contact with your film or documentary will be your DVD cover. You need to ensure a strong initial impact and work hard to design a cover that stands out and is not simply another “me too” DVD design.
If you’re just starting out as an independent filmmaker, audiences likely won’t have read about your film in industry publications or national newspapers. Similarly, since virtually no independent films get wide theatrical releases you’ll need to work hard to get your film exposure. One way to do this is to  try and stop your potential audience in their tracks with great DVD cover artwork and design. This will increase your chances that they will pick up your film to read the synopsis on the back.
This blog post explores the topic of DVD cover design. We will discuss the design principles of DVD cover artwork and then we’ll provide examples from leading films and documentaries.
We’ve decided on a price, and it’s going to be $10 plus shipping. The service we’re using to produce and distribute the DVD charges $4 for shipping (for both the U.S. and International shipments), so the total cost for the FilmCow DVD with shipping is going to be fourteen bucks.
The videos on the disk are going to be the Charlie series (1, 2, 3, the two YouTube Live videos, and the Hot Topic video), Llamas with Hats, Gods of Olympus, Detective Mittens, Ferrets, Dad Cop 2, Socksual Innuendoes, John McCain and his Vegetable Friends, The Cloak, World of Dentists, Trapped in the Garage, and How To Play The Violin. Plus a few videos that are currently in development for FilmCow, and a few being made exclusively for the DVD.
The special features are still being decided on, but we’re trying to fit as much stuff as possible on here. We’ve already recorded two commentary tracks for every video, and we’re doing a couple of “behind the scenes” things. Plus, I’m putting together something called “The Power Of Editing,” which is a re-edit of Dad Cop 2, using all of the worst takes instead of the best. And there are a lot of hilariously bad takes.
I’ve started working on the menus for the disk, and I think you’ll like them. They’re appropriately odd.